Why this page exists
Local magazines survive on their advertisers — and businesses that can afford to advertise in print year after year tend to be the established, still-standing local names. Flipping a free magazine is one of the fastest ways to learn which restaurants, marinas, shops and services a town actually runs on.
The magazines
Cape Coral Living Magazine
Cape Coral — neighborhoods, people, dining and events in the Cape.
Free at newsstands and racks around Cape Coral; also online.
Published by TOTI Media, the local publisher behind several SWFL titles.
Official siteTOTI Media (Times of the Islands, Gulf & Main, Bonita & Estero)
Sanibel & Captiva, Fort Myers, Bonita Springs and Estero — one publisher, several town magazines.
Free around Lee County; stories also at toti.com.
Official siteGulfshore Life
Southwest Florida luxury lifestyle — dining, homes, arts, people, from Naples to Fort Myers.
Paid subscriptions and newsstands; based in Fort Myers.
Official siteFlorida Weekly
Free weekly newspaper-style magazine — local news, arts, dining and calendars, with a Lee County edition.
Free racks all over SWFL; also online.
Official siteNaples Illustrated
Glossy lifestyle magazine for Naples and the southern Gulf coast.
Newsstands and subscriptions.
Official siteWho advertises in them
Real advertisers from the local titles — treat this as a starter list of established SWFL businesses, not an endorsement.
Cape Coral advertisers
Beachfront bar & grill at the Yacht Club — the Cape's sunset spot
Official siteFamily seafood market since 1991, plus its own grill on SE 47th Terrace
Official siteHome goods & decor, Surfside Blvd — listed in Cape Coral Living's business guide
Pet supplies, SW Pine Island Rd — listed in Cape Coral Living's business guide
Pet supply store, SE 8th Ct — listed in Cape Coral Living's business guide
Southwest Florida advertisers
Magazine and advertiser lists checked Sept 27, 2026 against the publishers' own sites. Advertisers change from issue to issue — the current issue is the source of truth.